Legacy of manchester commonwealth games

The region already has a strategy to create a healthier, happier, better connected, and more prosperous West Midlands. And like the sporting achievements on the field of play, the Games will inject pace and purpose, bringing partners together around those ambitions.

These Games will help to shape the recovery and renewal of Birmingham, the West Midlands and the UK as we look to build back better. Ours is a unique Commonwealth Games story and is where the legacy of Birmingham must begin. When the curtain rises on the opening ceremony of the Games in July Birmingham, the West Midlands, and the whole UK will be at the centre of the international spotlight.

The Games will be the largest multi-sport competition to be held in England in 10 years with a global broadcast audience of 1 billion, spanning over 11 days of sport. The Games will also create significant opportunities to enhance and promote inward investment. MIDAS, Manchester's inward investment agency, is leading activities aimed at maximising trade and investment opportunities associated with the Games.

In addition, the Games has been the catalyst for a number of major physical improvements including the Ashton Canal Corridor, Piccadilly Plaza and Gardens and the Ancoats Urban Village.

The regeneration of East Manchester is a key objective of MCC and the development of Sportcity at Eastlands, with the stadium as its centrepiece, is crucial to the regeneration strategy for this area of the city. The Games has also been the stimulus for a number of hotel and tourism developments, including major facilities such as the Urbis Centre and the Discovery Park in Liverpool. It is anticipated that the Games will attract around one million spectators.

The combination of physical improvements, the Spirit of Friendship Festival and the Games themselves will present a vibrant and attractive image to visitors and it is anticipated that this will have a long-term positive impact on future visitor numbers both business and leisure. The economic benefits of increased tourism, during and after the Games, will be experienced region wide.

At a national level, The British Tourist Agency will help maximise the impact on the tourism market and has already set out a timetable for a marketing campaign. It has been confirmed that, despite London building a velodrome for the Olympics, British Cycling will remain based in Manchester after the games. Alongside British Cycling's training, the velodrome also hosts major international cycling events and has also seen basketball and boxing take place under its roof.

Manchester City Council. Commonwealth Games Federation. City of Manchester Stadium. Regional Athletics Arena. Manchester Aquatics Centre. National Squash Centre. For example, Chalip, Green and Hill explored the effect of destination advertising and sport event media on nine dimensions of destination image and on intention to visit Australia following the Olympic Games.

They found there was a wider array of effects in long haul markets than in short haul ones. Such findings provide pointers for where future marketing efforts should be focused. The games were also seen as a success by many residents after the event was used as a springboard for long-term development. Bowdin, G. Events Management, , Butterworth Heinemann.

Chaplin, L. Green, B. Effects of sport event media on destination image and intention to visit Journal of Sport Management, , Vol.